We collaborate with people and organisations who want to create real social change.

We do this through social impact measurement, campaign design and the harnessing of innovative technology for good.

WHAT WE DO

1

Social Impact Strategy



Designing for awareness is for those that can’t get people to take action.

We're deeply passionate about helping you create meaningful, and most importantly, measurable social change.

This may be a social impact audit of your current operations, designing a campaign with embedded social impact, or simply how to imbue your business with more goodness.

Not only are companies increasingly wanting to have better impact, but it's becoming a core business necessity.


2

Campaign Design



Changing behaviour intelligently.

We’ve implemented world-record–breaking global data projects, crafted award-winning digital awareness campaigns and handed out free bananas in a busy town square at peak hour - all in the name of social impact. We know what makes a good campaign and how to roll it out. Our formula includes a mixture of design thinking principles, subversive tactics, beautiful aesthetics and expert stakeholder management.

What's more important than a great campaign and the buzz, is the impact and real outcomes it achieves.


3

Tech For Good



Sometimes we have dreams made of code and bottled lightning.

Whether it’s helping clients to track their social impact, create a better understanding of their people or have the opportunity to help their workplaces to be happier and more productive - we love using technology for good.

Both our white-labelled and bespoke technologies are designed to improve companies and communities while being cost effective and beautiful. For example, check out How is Your Organisation Feeling?.


4

Communication



We like to talk. A lot. Sometimes people ask us to talk for them. We like that, too. A lot.

We’re rabble rousers at heart. We’re the kids that relished show-and-tell and talked a little too much during class. We are rabid storytellers - and the telling of stories is fundamental to any social change.

We’ve been engaged to run workshops for executive suites, present on workplace mental health or inspire young graduates on how to create change in the world.

Whether it's handling your comms and PR, or a more intimate kind of comms like presentations and workshops, we can help you tell your story of good to the world (or help you find it).


WHO WE'VE WORKED WITH


Virgin Management

Virgin Management

Design & implementation of mental health events.

WWF

WWF


Telstra Imaginarium

Telstra Imaginarium


QPSC

Queensland Public Service Commission




Mater Hospital Brisbane

Mater Hospital


Barayamal

Barayamal


Little Tokyo Two

Little Tokyo Two

·



Caterpillar

Caterpillar

TEDxSouthBank

TEDx


Random Hacks of Kindness

Random Hacks of Kindness


Brisbane City Council

Brisbane City Council


Clayton Utz

Clayton Utz


Impact Social Enterprise

Impact!



La Trobe University

La Trobe University


Clemenger BBDO

Clemenger BBDO

Campaign Mentoring &


QUT Paramedics

QUT Paramedics


Mates in Construction

Mates in Construction


Australian Institute of Credit Management

AICM


Out for Australia

Out for Australia


WHO WE ARE



Lee Crockford

Creative Director

Lee is passionate about instigating social change through innovation, design and engagement.

With a background in consulting, project development and education, understanding how to change people's relationships with ideas and concepts is what gets him going.

He is also an experienced facilitator and speaker - presenting and mentoring in numerous countries on social change, mental health, entrepreneurship, education and the arts.

   





Will Stubbs

Technical Director

Will is an experienced strategy and innovation consultant, with a passion for behavioural design and systems thinking based approaches to social change.

He has over a decade of experience in business, has consulted on large scale future visioning projects for government and corporate clients and mentored start-ups and young entrepreneurs including Australia’s first Indigenous business accelerator. William is also a WEF Global Shaper, a Davos 50 and UNLEASH Lab alumni.

An active social commentator, Will regularly speaks at conferences and on television and radio about social change and technology.

   





Amra Naidoo

Impact Consultant

For close to a decade Amra has worked at various levels to create and execute high-impact marketing and communications strategies within the commercial and social sectors - including time spent as Director of Partnerships for UN Women.

Her experience delivering successful local, regional and global campaigns, straddling both the business and social sectors, has fostered a unique perspective and the ability to apply best- practices from both worlds. This innovative approach has fueled a history of campaign and project outcomes that consistently outperform expectations.





Russ Vine

Business Development Advisor

Russ is a renowned and accomplished senior marketing professional with a passion for behaviour change.

Previously Planning Director and then Managing Director of a major creative agency, he has been the communications architect behind some of Australia’s largest and most successful ever social marketing initiatives.

Respected in both the public as well as private sector, Russ believes SPUR:LABS represents the future for clients seeking to achieve genuine social impact

   




We’re built from the ground up to be profit-for-purpose. This means at least 5% of all revenue goes straight to Spur Projects to help reduce the rate of suicide in Australia.

So not only will we help you change the world, but you're helping us change the world, too!