We want to create a world that is fair, sustainable, and well.
We design impact-centric strategies for organisations to solve the world's most complex social challenges.
Project reach of
behavioural change instances
Click one of the images to the leftbelow to read about just some of the incredible projects we've had the opportunity to work on.
WWF’s global mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature.
SPUR:LABS was engaged to help embed new social impact metric tools into Earth Hour 2018-2020 to support the launch of a new, world-first, digital engagement platform. We provided an in-depth analysis of the Earth Hour projects against the Aichi Biodiversity targets and WWF’s goals, with recommendations on how to best approach social engagement and develop key impact targets for measurable success.
Mental illness is a worldwide challenge. Globally, suicide accounts for more than 700,000 deaths - that’s 2,000 per day. For each death, there are an additional 30 attempts.
One of the challenges with tackling this huge societal issue is the lack of data.
SPUR:LABS, in conjunction with our sister organisation, SPUR:PROJECTS, developed "How is the World Feeling?" - an app for smart devices capturing 65,000 responses in real-time, from 103 countries, over seven days. This helped us build the largest, open-source database of emotions ever created.
Data is now being utilised by NGOs, governments, universities and organisations around the world.
The Telstra Imaginarium for non-profits is an innovation bootcamp for representatives from 120 Australian charities to be immersed in new ways of thinking and to explore alternative avenues for creating social impact.
The handpicked attendees were exposed to courses in service design, business design, digital design and product development. The course, running over several weeks, took participants through the journey of developing new ideas for their established non-profits through to testing and prototyping these ideas - all while learning from some of Telstra’s best and brightest.
As Mentors, SPUR:LABS guided the charities through various frameworks to test how effectively their ideas engage target audiences, as well as exploring methodologies of creating demonstrable social impact.
Virgin is always at the forefront of innovation and social change. It's no surprise that with mental health and wellness becoming a key focus for business and productivity that Virgin was keen to be a pioneer in the area.
SPUR:LABS worked closely with Virgin to design and deliver a range of mental health initiatives aimed at various Virgin Businesses and staff. This included round table discussions with executives from various business departments, as well as mental health "social events" that brought together staff from different ends of the Virgin family including Virgin Active, Virgin Blue, Virgin Money and Virgin Management.
Part of government's remit is to fund organisations and groups that support community interests with the intent of generating positive social return on investment.
A recent shift in funding evaluation to focus more specifically on "outcomes" lead to the re-assessment of a number of funded organisations. SPUR:LABS was engaged to lead this process and evaluate the social impact outcomes of an identified community organisation.
This project included a comprehensive analysis of the organisation's twenty-year-plus history, including a deep dive into its social impact, activities, resources and potential future impact. The project also saw a number of exploratory workshops with the organisation, culminating with an in-depth report on their social impact metrics, and recommendations provided back to the Queensland Government with several funding strategies proposed in order to best achieve the organisation's mission.
Mater Health Services is a public and private hospital and health care provider comprised of hospitals, research bodies and a foundation. Mater Health Services provides care for some 500,000 patients each year.
Already marketing experts (just check out their awards shelf), Mater brought SPUR:LABS on to help design a specialised communications project to recruit nurses to their diploma program. This required significant research and demographic analysis and consultation on the right tools, language, timing and technology to use in order to hit their project targets.
Domestic violence is a global public problem of epidemic proportions and has resulted in a call for “urgent action”, by the World Health Organisation. The United Nation’s Sustainable Development Goals - a worldwide call to action on various social impact fronts - lists domestic violence as one key target in improving gender equality and safety.
Bravember is a new campaign established to raise needed funds for new approaches to solving the domestic violence crisis. The founding team behind Bravember, while versed in entrepreneurship, appreciated they lacked the nuanced understanding needed to impact such a complex and sensitive impact. SPUR:LABS was brought in to provide that knowledge and guidance.
Working within a limited time-frame, SPUR:LABS developed a detailed deep dive report on the state of domestic violence, the drivers and causes, initiatives already in place and what areas need to be addressed with more rigour. This not only included recommendations on how to utilise funds raised to tackle these drivers and reduce domestic violence, but also frameworks on how to metric the success of donated funds.
These recommendations formed the core structure of the Foundation's business structure and core operations in order to ensure impact remains the central focus.
QUT is the university of the "real world". They pride themselves in teaching skills and imparting knowledge that is not only theoretically cutting-edge, but also extremely practical.
SPUR:LABS worked closely with QUT's Leadership Development and Innovation team to develop "Changemakers" - a comprehensive program for students to ideate, plan and launch their own initiative with a social impact focus be it a business, charity or student group.
Utilising SPUR:LABS' impact-first frameworks, the program was designed to not only ensure the student projects were sustainable and well managed, but also demonstrated measurable social impact.
The B-Team is a not-for-profit initiative to catalyse a better way of doing business for the wellbeing of people and the planet. Formed by Oliver Bäte, Sir Richard Branson, Marc Benioff, Sharan Burrow, Kathy Calvin, Bob Collymore, David Crane, Christiana Figueres, Arianna Huffington, Dr. Gro Harlem Brundtland, Dr. Mo Ibrahim, Yolanda Kakabadse, Guilherme Leal, Andrew Liveris, Strive Masiyiwa, Dr. Ngozi Okonjo-Iweala, Arif Naqvi, François-Henri Pinault, Paul Polman, Mary Robinson, Ratan Tata, Zhang Yue, Professor Muhammad Yunus, and Jochen Zeitz, it is a truly global initiative.
Poor mental health in the workplace is both a huge social and economic challenge of the 21st century - costing Australian business $5.9B annually.
SPUR:LABS was recruited to run a workshop with CEOs and Directors from corporate, NFP, and government sectors to provide: Insights into workplace mental health, deep questioning for organisations to understand their staff's mental health needs, and frameworks of how to co-design mental health initiatives.
Clemenger BBDO, Australasia's largest marketing communications, engaged SPUR:LABS to provide advice and mentoring about mental health space and its nuances in order to more comprehensively and effectively respond to a tender application.
We provided detailed frameworks on how both understand how audiences respond to mental health campaigns and how to design engaging preventative initiatives that are measurable.
With SPUR:LABS guidance, Clemenger BBDO crafted a winning tender application.
With the vision of sharing "ideas worth spreading" in 15 minutes or less, TED is a worldwide phenomenon.
TEDxBrisbane is a local, independently organised branch of TED, designed to bring the learnings and experience of TED international, to a wider audience.
SPUR:LABS was invited to speak at TEDxBrisbane on mental health - a summary of our learnings of how to create social impact in the mental health space. It is a culmination of the last 7 year's work in collaboration with SPUR:LABS' sister organisation, SPUR:PROJECTS.
While Indigenous people make up 3% of Australia’s population, they represent less than 1% of business owners. Indigenous business owners face a raft of problems in doing business, including lack of resources and training and facing established racism. Indigenous employment also sits at a low 48% - yet, Indigenous owned businesses are one hundred times more likely to hire an Indigenous person.
To Baraymal, the solution seemed obvious - by helping to create an Indigenous Richard Branson or Lorna Jane they could empower a new wave of Indigenous entrepreneurs that would in turn help their communities and change the face of Indigenous business in Australia.
We worked with Barayamal to establish their foundation business structure, through guidance and mentoring. This included helping them develop impact metrics, sustainability models, and the design & delivery of a hackathon for Indigenous non-profits.
Georgetown University (USA)
Writing to Read (Uganda)
Singularity U (New Zealand)
Telstra Foundation (Australia)
Tasmanian Council of Social Service Inc. (Australia)
Clemenger BBDO (Australia)
WWF / Earth Hour (Singapore)
100% Human at Work (Global)
How is the World Feeling? (Global)
Australasian Men’s Health Forum (Hong Kong)
International Youth Foundation (Brazil)
D&F Academy (Germany)
G20 YEA 2017 (Germany)
UNLEASH Innovation Lab for the SDGs (Denmark)
World Economic Forum Global Shapers (Switzerland)
Queensland Mental Health Week Award (Australia)
AMP Tomorrowmaker (Australia)
Top Young Social Entrepreneurs (Australia)
We’re built from the ground up to be profit-for-purpose. This means at least 5% of all revenue goes straight to SPUR:PROJECTS to help reduce the rate of suicide in Australia.
So, not only will we help you change the world, but you're helping us change the world, too!
We think Elton John calls that the circle of life...
Lee is passionate about instigating social change through innovation, design and engagement.
With a background in consulting, project development and education, understanding how to change people's relationships with ideas and concepts is what gets him going.
He is also an experienced facilitator and speaker - presenting and mentoring in numerous countries on social change, mental health, entrepreneurship, education and the arts.
Will is an experienced strategy and innovation consultant, with a passion for behavioural design and systems thinking based approaches to social change.
He has over a decade of experience in business, has consulted on large scale future visioning projects for government and corporate clients and mentored start-ups and young entrepreneurs including Australia’s first Indigenous business accelerator. William is also a WEF Global Shaper, a Davos 50 and UNLEASH Lab alumni.
An active social commentator, Will regularly speaks at conferences and on television and radio about social change and technology.
Motivated by an interest for all forms of social enterprise Benjamin is an experienced financial administrator having overseen financial functions in a wide variety of organisations. With a background in both management and analytics he has driven both social and commercial outcomes to a range of clients ranging from startups to multinational corporations.
Benjamin is passionate about driving outcomes over simply reporting figures and a focus on sustainable initiatives to create social impact.
Although he'll never admit it, Benjamin's financial and governance prowess is the backbone of the SPUR: family.
For close to a decade Amra has worked at various levels to create and execute high-impact marketing and communications strategies within the commercial and social sectors - including time spent as Director of Partnerships for UN Women.
Her experience delivering successful local, regional and global campaigns, straddling both the business and social sectors, has fostered a unique perspective and the ability to apply best- practices from both worlds. This innovative approach has fueled a history of campaign and project outcomes that consistently outperform expectations.
He's our resident Guide-Dog-in-training. You could say he's our SPUR:LABSRADOR. Get it? Yeah, we think it's pretty funny, too.
We're Romeo's foster family for the next 12 months to get him ready for his very important job of being a Guide Dog for the vision impaired. He's fostered through Seeing Eye Dogs Australia who are always looking for more carers. If you're interested in finding out more, then visit the SEDA website.